I am a digital creative.

UX / UI Design. Front end dev. Project planning. Mentoring.


I started my career studying Multimedia Interactive Design (whatever that is?) and Advertising back in 2000, a double major was a good way of covering myself and little did I know these two degrees would compliment each other and make me the designer I am now.

I’ve been in the design game for around 15 years now and currently, I’m 35 years of age. So that’s a fair chunk of my life of drawing wireframes on random bits of paper, creating a wide variety of solutions for clients, collaborating with fellow designers, explaining to devs why that font must be a certain way, sharing my knowledge of success and failures, looking at fonts as I walk around the street and guessing what font they’ve used, adapting to new technology/practices and most of all, loving what I get to do as a job.

Based in Perth, Western Australia for most of my life but have worked with people all over the world. Over my career I've worked with design studios collaborating on projects for clients such as Rio Tinto, Audi Australia, Smashing Pumpkins, Wesfarmers, West Coast Eagles, The West Australian, and many more. Since 2010 I’ve been working for Australian Finance Group and now head up their design team as the Lead Digital Creative for the business. Look, I’ll be the first to admit I never expected the finance industry to be so exciting for a creative, but here I am and still loving it.

My greatest hits at AFG include being a key role in evolution of AFG’s online and social brands, working on our award-winning SMART marketing program for mortgage brokers, working with our brokers and lender partners to understand their needs, designing the UI/UX for various desktop and mobile-based apps for our 2850+ brokers, traveling across Australia to speak at a number of conferences to demo our work, working with US-based fintechs in bringing their technology solutions to our Australian market and much more.

Besides design work at AFG, I have been involved in a mental health initiative at AFG promoting the importance in creating a healthy work-life balance and changing the views and stigma associated with those seeking support. Through suggestions of services, educational weeks, sharing my own personal journey and other small events we are working towards a stronger staff culture.

Thanks for visiting my corner of the Internet, I'm always interested in collaborating or giving advice on projects - so drop me a line if you want.





Recent Projects

Below a small selection of some of the projects I can display publicly.


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To finish, here are my guidelines I always aim to stick too.

  • Data is your friend
  • What’s the problem?
  • Start with the users needs
  • Sketch. Sketch again. And sketch some more.
  • Stop. Collaborate. Listen.
  • Build a solution, not a fancy website.
  • Make your solution for everyone.
  • Be consistent, but be free
  • Adapt easily
  • Be focused.